A PPC
agency is arguably the best place to come if you are seeking a top
quality landing page. Though the name 'pay per click' suggests that these
agencies' main job revolves around increasing the number of clicks on a Google
ad, in reality it is more complex and process-oriented and strategically than
that.
A good PPC agency will ensure that once a user clicks the link to reach your landing page, the landing page is of such great quality that they convert from casual site visitor to loyal paying customer. So PPC is not just about the click, it is also about optimising conversion rates. Here, we explain the key factors that make landing pages the lynch-pin of a successful ad campaign.
A good landing page will be honed to fit the tastes and aspirations of its target audience. There is no point in saying that a product you are selling goes great with wine if your target audience is mainly teetotal, or is a group of inveterate beer drinkers!
Keeping the landing page relevant in this way will ensure that you do not just get a whole lot of people clicking on a tantalising link to reach your site, only to leave the site as soon as they see the landing page.
Another crucial way in which landing pages need to stay relevant is by being adapted to suit the copy of your online ads. When you use a good PPC agency London, their ads are the whole reason that many people come to your site in the first place.
There must have been something engaging and interesting about the ad, or they would not have clicked on it, so make sure that your landing page reflects those things that were intriguing about the online ads whilst also satisfying your visitors' curiosity by telling them a little more. Integrating the referral content (the ad) with the landing page is so important.
Finally, keep everything clickable! The user has clicked on an ad to reach your site, and you want them to keep the momentum going to make further clicks and eventually make a purchase (or respond to your campaign in another way, like signing up to your charity).
Give them some clear calls to action with clearly defined images and other buttons that they can click on to complete the actions you want them to do. Staying aware of the goals of your landing page will ensure that these calls to action are appropriate.
A good PPC agency will ensure that once a user clicks the link to reach your landing page, the landing page is of such great quality that they convert from casual site visitor to loyal paying customer. So PPC is not just about the click, it is also about optimising conversion rates. Here, we explain the key factors that make landing pages the lynch-pin of a successful ad campaign.
A good landing page will be honed to fit the tastes and aspirations of its target audience. There is no point in saying that a product you are selling goes great with wine if your target audience is mainly teetotal, or is a group of inveterate beer drinkers!
Keeping the landing page relevant in this way will ensure that you do not just get a whole lot of people clicking on a tantalising link to reach your site, only to leave the site as soon as they see the landing page.
Another crucial way in which landing pages need to stay relevant is by being adapted to suit the copy of your online ads. When you use a good PPC agency London, their ads are the whole reason that many people come to your site in the first place.
There must have been something engaging and interesting about the ad, or they would not have clicked on it, so make sure that your landing page reflects those things that were intriguing about the online ads whilst also satisfying your visitors' curiosity by telling them a little more. Integrating the referral content (the ad) with the landing page is so important.
Finally, keep everything clickable! The user has clicked on an ad to reach your site, and you want them to keep the momentum going to make further clicks and eventually make a purchase (or respond to your campaign in another way, like signing up to your charity).
Give them some clear calls to action with clearly defined images and other buttons that they can click on to complete the actions you want them to do. Staying aware of the goals of your landing page will ensure that these calls to action are appropriate.
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